Before any journey of change can begin we take the time to understand where we are.
What do we know about our audience? And in particular their changing behaviours and motivations in a multichannel world where so many other operators are vying for a slice of their attention? How well are we perceived and are we appealing in the right ways in the right places? Looking at how customer centric the organisation is and how well this drives action and improvement.More
Looking at the increasing amount of data an organisation generates and how well it is leveraging it to drive out insight to help make the organisation better for the future. Further, with often significant investments in new IT infrastructure, understanding its return and how effective it is at providing improvements in organisations effectiveness.More