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Creating plans and actions that so that we can achieve the vision and meet three objectives of remaining relevant into a more digital future, realising the opportunities, and protecting from threat.

Audience Profiling
Audience Profiling

Developing customer personas and profiles in tune with the future strategy to capture their need states and motivators now and into the future. Co-creating audience segments to illustrate them, bring them to life and have them informed by research, data and insight so that they prove essential tools for business improvement.

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(Digital) Strategy
(Digital) Strategy

Bringing everything together to capture direction, plans and how to make it happen in the form of a strawman strategy. With digital as an enabler, ensuring the strategy is integrated into others areas of the business with a holistic approach.

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Customer Journey Mapping
Customer Journey Mapping

Mapping the journey that our audiences follow from an initial need to engaging, purchase and through programs of loyalty and retention. Exploring the role of content and where we are best placed to recruit and engage so as to deliver the very best experiences with clear business outcomes.

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Roadmaps
Roadmaps

Detailing the required actions and tactics to deliver our plans across time, role, responsibility and function. Working with tools including plans on a page and activating collaborative software and behaviours to drive the results.

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KPIS & Metrics
KPIS & Metrics

Shaping meaningful data points and targets to measure progress and keep both plans on track and also to broker feedback and improvement.

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Strategy Explorers
Strategy Explorers

Mini workshops co-creating answers to a burning question or challenge..

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Kick Starters
Kick Starters

Kick start the next step on your digital transformation journey..

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Join your peers at one of our forums

Thought Leadership Breakfasts
Thought Leadership Breakfasts

Be inspired by our latest thinking..

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Roundtables And Peer Mentoring
Roundtables And Peer Mentoring

Industry specific forums and knowledge sharing..

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Upcoming events

Atmosphere Events

Latest articles

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