“Atmosphere created a brilliant program of activity that helped us think differently. They partnered with us to create plans, testing them and refining them along the way. Entering into a new market is always tough, Atmosphere helped us cut through and gave us ample food for thought so that together we had a clear plan and way forward.”
Brief / Objectives
Create new business concepts by assessing new market trends and differentiated audiences and relate these back to Swarovski’s core skills and proposition.
What did we deliver?
- Ideation sessions and frameworks to concept new propositions
- Trend and insight analysis
- Business planning
- Market testing and validation
- Strategies and plans for bringing new concepts to market
Results / Outcomes
A range of candidate innovation concepts leveraging digital to drive growth in new business areas