Photo by Jason Howie is licensed under CC BY 2.0

“Ben and his team helped us really get social. Providing models, tools and ongoing coaching we learnt a lot about how to use digital tools effectively and to more impactfully engage with our audiences.”

Brief / Objectives

  • Develop a strategy for a more transparent and meaningful external conversation between the trust and its stakeholders using social media
  • Create a roadmap of activity
  • Plan for risk mitigation
  • Train and activate internal staff to make realise the strategy

What did we deliver?

  • Opportunity exploration workshop, understanding the context for the trust, resourcing and the potential of being a more meaningful part of the conversation
  • Content, tone of voice, outreach strategy
  • Influencer and advocate outreach strategy
  • Internal activation strategy, involving people with a propensity to share throughout the trust and empowering them to contribute in a meaningful way
  • Ongoing mentoring of communications team against shared roadmap
  • Sponsored involvement representing the trusts innovative approach to social media at the NHS Confederation annual conference (keynote speaking slot)

Results / Outcomes

  • Introduction of social media platforms and growth of these, facebook and twitter
  • Board level commitment to a more transparent and involving future
  • Recognition and activation of internal catalysts
  • Commitment to 12 month plan to progress further measurement, content production and reach objectives of being the leading NHS Trust on social media, cost effectively whilst delivering ROI.

Come to know us better

Start creating your Business future

Set us a challenge

Strategy Explorers
Strategy Explorers

Mini workshops co-creating answers to a burning question or challenge..


Kick Starters
Kick Starters

Kick start the next step on your digital transformation journey..